Southwest Airlines Launches 40th Anniversary Airfares

"You only turn 40 once," Southwest Airlines says on its online sale page.  In honor of its 40th anniversary they launched a marketing bonanza, a $40 airfare promotion.  In multiples of $40 you can get one of the promotional airfares.

The Celebrating 40 Years With $40 Fares One-Way sale works this way: $40 for short flights (up to 450 miles), $80 for mid-range flights (451 to 1,250 miles) and $120 for long hauls (1,251 miles or more). Prices are one way and don't include tax and fees. With this deal, sale fares apply to selected destinations every day except Fridays and Sundays. Also, the sale is online only.

Sample each-way fares from Los Angeles International Airport (LAX) include $40 to Las Vegas, Oakland, Phoenix, San Francisco; $80 to Salt Lake City, San Antonio, Denver, Portland, Ore.; and $120 toNew York, Boston, Baltimore. Sale fares also apply to departures from Bob Hope Airport (BUR), Ontario International Airport (ONT) and John Wayne Airport (SNA).

The offer is good for travel Aug. 23 through Nov. 16, but you have to purchase by 11:59 p.m. PDT Thursday. Blackout dates apply.

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